Blogging for organists: getting traffic to your blog and helping your future fans discover your uniqueness in the organ world
So you've written your blog post about your organ related activities, things you saw or heard in the organ world that are frustrating or inspiring to you or others and now are ready to get all those comments, likes and shares from your readers and start building your fan base.
It's not likely to happen though any time soon. Here's why:
When you're first starting your blogging journey your future fans don't know you exist.
Imagine your ideal fan or a reader or recital organizer or another organist with whom you could do business in the future.
You've just published a post but how come this person will find you on the internet?
Today I'd like to introduce you to the concept of finding people to read what you wrote which is called getting traffic.
Here are the 4 main ways that you can do that:
1. Search traffic. Here your readers simply find your blog posts through the search engines. They type in a phrase, a question or a keyword on their favorite search engine and if they see you on the top results, some of them might click on that link and start reading your blog, become your subscribers, and eventually do whatever you want them to do.
2. Referral traffic. In this scenario, people come to your blog through somebody else's recommendation. Maybe they see your post on their social media site and they click through the link and get to your blog.
3. Paid traffic. With paid traffic, you pay for advertising to get more people to read your blog. Facebook and Google Ads are the most well known examples of this.
4. Borrowed traffic. Here your readers come to your site from another blog. You simply write a guest post with the link back to your blog at the end.
All of these traffic techniques are valuable but might seem too overwhelming to you if you're just starting out.
I recommend you pick one channel of communication and master it. For example, you can start being active on social media and find your blog readers there. Or you could do YouTube videos with the link back to your blog. Or you could submit your blog posts to be published by other organist bloggers. Or you could answer people's questions on organ related forums.
Whatever you do, consistency is key. Don't expect to get results overnight because its a gradual process.
Blogging helps to empower yourself as an organist. Your future career depends on it.
Let me know if you need help with anything or feel stuck.