Blogging for organists: how to build relationships with your email subscribers so that you would be missed if you were gone
Today I helped David from Florida figure out the fingering for his organ piece. Then I wrote a post about what kind of process did I use so that other organists could learn their music faster.
My blog posts are sent automatically to my email subscribers through Mailchimp's RSS to EMAIL feature without me even lifting a finger.
That's the system I use in my blogging activities - I help people. It's the whole point of my little business enterprise.
This approach helps to build wonderful relationships with the people I want to reach and whenever they don't get an email from me, they COMPLAIN.
Think about it! They complain NOT when they receive a message (this would be spamming) but they want to get those emails so much that they complain if something gets wrong with the delivery.
Like this one week a few years back when I was using my old Yahoo email address, Yahoo switched their rules so that you couldn't send a message from Yahoo email address NOT from their servers (using external services like Mailchimp). That's when I had to start using a special email address for this.
So anyway, during that week hundreds of people couldn't receive my emails. They wrote to me asking what was wrong.
That's a good sign. You want to be missed if you decided NOT to show up anymore.
Try the same approach when you blog. Not only you can write helpful and inspiring posts which would be automatically delivered to your email subscribers but you can set up educational email mini courses in advance or convert a series of blog posts into a course and send them as autoresponder sequence.
This way ALL your subscribers or a specific segment of them can get some of the most incredible content you write.
They'll thank you for that.
In fact, keep a file for these Love Letters. If you do this right, you'll get hundreds of them and build a loyal tribe, basically an army of evangelists for your organ related activities which will be the base for your growth in the future.
There isn't really much choice here:
Either I'm missed and indispensable or I'm irrelevant and ignored.
Let me know if you need help with anything or feel stuck.