Every content on your website is a conversation.
Conversation between you and your visitor.
While you are having a virtual cup of cappuccino together.
What do you want your visitor to do after he/she visits your website?
Subscribe for updates? Buy your service or product? Simply leave?
What works for me is I like to imagine that with every post, article or any other piece of content on my website I help my readers in some way.
Help them solve a problem or two.
They will be immensely grateful.
They’ll come back for more.
Perhaps they’ll even tell their friends about me.
Trust level grows.
I get subscribers and clients.
Everyone is happy.
Try it for yourself.