The value of sharing
Are you wondering what live-streaming can do for your organist career?
It's not so apparent at first. But you'll understand in a moment.
You see, everything you do online has the potential of growing your fan base. Fans buy your CD's, support your charity etc. That's where blogging, live-streaming and everything else comes into play.
Even though your recording company doesn't allow you to give away your recordings, you can also talk about this music. Of course, recording companies will soon go under with this way of thinking which is based on scarcity.
But we live today in a world which is based on ideas. And ideas are abundant.
The more value you create, the more value comes back to you.
You only need 1000 true fans.
A true fan is a person who spends 100 dollars with you per year. 1000 fans x 100 dollars per year and you will get a 6 figure annual income.
But to do that, the first step is to have a way to reach your fans. And the best way is through email.
Build an email list of people who would want to hear from you.
One little connection at a time. People who would sign up to receive personal, anticipated and relevant messages. Seth Godin calls this Permission Marketing.
If you help your fans, they will become your best evangelists.
Service, like Mailchimp is free for up to 2000 subscribers. Once you have 2000 subscribers, the service can pay for itself easily.
I use a phone to live-stream. It's very powerful and the quality is good enough.
A lot of people still don't get it. They look at me as some kind of alien. A different species.
Maybe I am different. Different from people who hide their ideas.
I'm not like that. I give away my best ideas.
Because in an hour I'll get even more ideas.
So, what about you?
Are you ready to live in a world of abundance or are you clinging to the world of scarcity which slowly fading away?
Send your best work to 10 people and see what happens.
Create. Share. Repeat.