Facebook advertising works but not for me.
My experience with it was that FB always wants to keep the people on their platform.
So no matter what I advertise (invitation to an event or a product or my blog) I always got a great number of likes, comments or shares but nothing more.
Only a few sign ups.
I started using FB ads because I thought I could scale my business.
You know, get more eyeballs which would get me more visitors, subscribers and customers.
But what I didn’t understand is these were total strangers (even though I targeted them according to FB recommendations).
They never heard of me before. They didn’t trust me.
Yes, I can buy traffic. But I can’t buy trust.
I have to earn trust.
One post at a time, one connection at a time, one helped person at a time.
So now I’m not wasting time and money on FB ads.
Instead, I’m helping people.
Hope this helps you decide.